![]() Some break metrics down by country or region, while others let you create charts to download and share with clients. Tracking and analytics allow you to understand how your content performs on various platforms, when the best times are to engage and what content sparks the greatest engagement.Įach tool offers a robust tracking and analytics system, with a variety of different features. Most companies provide demos and videos to demonstrate how its platform operates. The viewing options for the calendar and each social media account determines how you’ll interact with the tool. The usability of the platform can make all the difference. How Is the User Experience and the Interface? ![]() Lower tiers may only offer email support or no support at all, while premium or enterprise tiers have access to chat and telephone support. Generally, the service a company offers increases with each of its plans. Onboarding and customer support are critical, particularly for a company that’s using a social media management tool for the first time. Does It Provide Onboarding & Customer Support? There’s no need to go above and beyond your means, and you need to have enough capacity for your requirements as well. What Is Its Capacity?Ī small company where one person managers five social media accounts is in a completely different pool than an agency overlooking 100 accounts.Įach social media management tool sets a limit on the number of users and social media accounts within each plan. Finding something that integrates with the softwares you’re using in your business makes things like sharing posts and analytics so much easier. Similarly, each tool integrates with an assortment of other softwares, including communication platforms, photo editing tools and storage drives. If your organization uses Snapchat, TikTok, Pinterest or a niche emerging platform, this rules out several options and hones in on the solution that’s right for you. Beyond this, each offers a different assortment. If it doesn’t, then you’ll have to manually post content on these platforms.Įvery tool integrates with the big four platforms: Twitter, Instagram, YouTube and Facebook. The social media management tool needs to integrate with the platforms you live on. Which Social Media Platforms and Other Softwares Does It Integrate With? When looking for the right tool for you, there’s a few key areas to hone in on. Each integrates with a different assortment of softwares and social media platforms. Some are built for marketing agencies with hundreds of accounts, while others are better for small businesses with only a few users and accounts. ![]() It keeps you from having to switch between platforms, it allows all the necessary people to view content and it analyzes your impact with meaningful statistics.Įach system is a bit different, and is suited for different clientele. The right social media management tool serves several functions. What to Look For: The Deciding Factors of an SMM Tool Let’s take a look at some of the key alternatives to Hootsuite and at how each of them stands out from the crowd. So if you’re burned out and frustrated with your current social media management system, I’ll let you in on a little secret: there’s a lot of options out there, and amongst them is a superior, bespoke solution that’s going to offer just what you’re looking for. There’s several strong alternatives out there, each taking a slightly different approach to social media management and positioning itself at a competitive price point. But by no means is it the only show in town. Hootsuite, for sure, allows you to stay abreast and keep your head in the game. It gets down to having the right tool, a software that distills relevant trends, simplifies processes and brings your attention to what really matters. There’s definitely no way to do all of this manually. In the complex, fast-paced world of social media, it’s nearly impossible to keep up on trending conversations across several platforms and to monitor and track individual campaigns to understand what’s working and what isn’t. It’s not easy to consistently make a smart showing in this arena. Or you can look clueless and irrelevant, like someone who’s never up on the latest buzz and trends. Under this spotlight of constant scrutiny, you can appear in the know, like an organization who’s engaged and contributing to the current conversation. ![]() And when you least expect it, a customer calls you out in a busy public forum, either to celebrate or criticize you. There’s always multitudes of people browsing your announcements as they scroll feeds on Facebook, Instagram and Twitter. Social media places every organization in a never-ending performance on a global stage. Plus Three Social Media Hacks from Your Favorite Experts You Can’t Afford to Miss! ![]() In Search of Greener Pastures: The Best Alternatives to Hootsuite. ![]()
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